MGT357   Corporate Social Responsibility   (20 credits)

Description

The Johannesburg Earth Summit, the runaway success of No Logo, the corporate scandals and subsequent questioning of the regulatory structures within capitalism, all suggest that the relationship between business, the state and civil society is being debated with greater urgency than at any time since Milton Friedman declared the business of business is business. Again we are asking 'what is the role of the firm?' Much of the dialogue and debate surrounding this issue is being conducted under the rubric of the concepts of Corporate Social Responsibility (CSR) and Corporate Citizenship. The emergence of these concepts and the implementation of strategies to emphasise and improve the socially responsible practices of companies represents a significant development in the ongoing debates surrounding the role of business in modern society. Supporters suggest we are witnessing the emergence of a new breed of 'Corporate Citizen' as companies seek greater interaction with civil society, look to adopt more ethical business strategies and engagement about their practices through the provision of greater openness and access to information.This module seeks to provide an initial introduction to the key issues and themes that are emerging within the CSR field. It examines the pressures encouraging companies to adopt more ethical business strategies, the types of practices and strategies which different companies have sought to adopt in this field, and the potential advantages that are identified for a socially responsible business.

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